The Main Magazine
In 2013, I was tired of living in Montreal.
So instead of leaving, I decided to learn more about it. I started writing about my experiences and promoting events I thought my friends would like on a Twitter page I called The Main. I named it after St-Laurent boulevard - or The Main - Montreal's main boulevard; it's where local businesses and culture thrives.
One day, after I had turned The Main in to a blog, a friend asked if she could contribute. I said of course. This could be a business, I thought.
Within two years, The Main had 5 editors, over 15 regular contributors and reached 50k locals every month.
Since then, we've partnered with local and international businesses to create branded content targeted to Montreal locals.