Art Director & Photographer
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Airbnb

Airbnb Live Experiences

Insight

The best travel experiences come from spontaneous adventures and chance encounters. 

Idea

Expand Airbnb's Experiences platform to include both User and AI-generated spontaneous event notifications.

Taking spontaneous adventure to a new level.

 

Product Line Extension - Live Experiences

Airbnb Live Experiences taps in to the existing Experiences feature in the Airbnb app. The new Live feature uses AI to match you to other travellers and Airbnb users who have your similar travel and activity preferences. It promotes personalized user generated events to you throughout the day with the objective of getting you to say "yes" to a spontaneous adventure - creating memories you'll never forget.

Live Experiences gathers the promoted events from other users to pin them on a map. Spontaneous adventure has been taken to a new level. We are creating the conditions to make these happenings and spontaneous encounters more likely.

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Art Direction by Philip Tabah

Copywriting by Karl Wanhainen

Strategy by Malu Garcia