Kindle Chapters

AWARD This idea was shortlisted for the Young Shits competition in June of 2017.

Get people more interested in reading.

People are reading less because books are intimidating and lack social buzz.

Amazon Kindle will release books by chapter to make reading a more digestible and social experience.

New book releases will be promoted through outdoor advertisements and emulate movie campaigns.

Stephen King has another film coming out? Nope, it's his new book.

Kindle will release books by Set (groups of chapters) to keep readers in consistent spots and make reading less intimidating.

Did you read what happened in the most recent Set of Sleeping Beauties?

Kindle Chapters will track a reader's statistics, which can be viewed in their profile and compared with friends, classmates, and celebrities.

My words per minute is better than yours!

Art Direction by Philip Tabah

Copywriting by Drew Weber